为全球受众做好准备

App Store处理分发和付款,以便为全球受众做好准备。以下是准备应用和营销材料可以执行的操作。

构建应用以支持本地化内容。 Create separate user-visible text and images from your executable code. When you translate these elements into your desired languages, you can integrate the content back into your app as separate localized resource files stored within your app’s bundle.

使用 Apple API 可以跨不同区域设置(例如,日期、长度、权重、价格和货币符号)正确表达用户可见或动态生成的值。确保应用同时接受任何语言和多种语言的用户生成文本,与用户界面的语言无关。

翻译用户可见的内容。 Create or modify language-specific versions of nib files, text, icons and graphics (especially those containing culture-specific images), audio, and video for each locale. This process typically doesn’t require modifications to your source code, making it easy to work on translations in-house or with an external localization service.

以文化化推进本地化。 A localization that reflects an understanding of local customs and trends will increase the likelihood that your app is well received. Incorporate culture-specific content and regional seasons or holidays. Provide local social sharing options, such as messaging, social networking, or email services, so that users can easily share their app experience.

本地化应用商店元数据。 Localize your app name and update your 应用商店 metadata, such as your app description, keywords, and screenshots, for each of the countries or regions in which you offer your app. Beyond directly translating your app description, research what users from different markets value in an app in your category. For details on localizing metadata, keywords, and screenshots, read 应用商店连接帮助.

通过营销覆盖本地受众。 Well-localized marketing materials make it easier for users to learn about your app, and will help to ensure that your app appears relevant to your audience. Research local social networks in which to spread the word about your app, as these may vary significantly across markets.

应用营销通信中使用"在应用商店下载徽章,作为下载应用的明确行动号召。该徽章有 40 种本地化版本,这是使应用脱颖而出的另一件简单操作。查看应用商店营销指南

本地化日本常注

Evernote 开始通过与日本用户交谈来本地化其应用程序,以了解他们的偏好和文化。

编程资源

借助 Apple 技术,可以轻松创建本地化应用,无论使用何种语言,都能在 iOS 和 macOS 上无缝执行。利用 Auto_nbsp;Layout 自动调整视图的尺寸和布局,广泛的 Unicode 支持,以处理任何语言的文本,Cocoa 和 Cocoa Touch 强大的文本处理技术显示、布局和以多种语言编辑文本,等等。

视频

文档和下载

苹果开发者论坛

提出问题并与 Apple 工程师和其他开发人员讨论本地化问题。